ARANTXA LITUMA HERNANDEZ
STRATEGY & IMPACT (LITO, DERMAWARE, FOXP1)
Lito Inversiones S.A.C
Rebranding: Form Factory to Strategic Partner.
360°
REBRANDING
WEB DESIGN
B2 STRATEGY
International FOXP1 Foundation
Bridging sience & support : Digital Evolution.
NON-PROFIT
WEB DESIGN
STRATEGIC RFD
Scaling a Health-Tech Ecosystem through Strategic Partnerships & AI.
Social impact initiative facing dermatological crisis in Peru.
SOCIAL IMPACT
EDUCATION
Democratizing Skin Health via Ethical AI & Smart Retail
Designing safety nets for AI-driven healthcare.
PRODUCT DESIGN
MOBILE APP
AI
DIGITAL PRODUCT (UX/UI)
Golden horizon : Connect Garmets
Integrating RFID & Bio Materials into Luxury
Traceability
100%
Waste
0%
WEARABLE TECH
MATERIAL INNOVATION
SUSTAINABILITY
SpoonableLab: E-commerce Optimization
+ 35% AOV trough Architectural Information Desing.
Faster assembly
Increase user engagement.
90%
Higher AOV
Improved customer satisfaction
35%
UX STRATEGY
DATA ANALYSIS
WHAT I BELIEVE IN
Research, engineers, marketing, strategy, executives, and analysts—I try to speak all their languages. My goal is to act as the bridge that translates complex internal logic into an experience that is clear and simple for the customer.
COLLABORATING
I love coming up with ideas and, more importantly, connecting the dots between different areas. I believe the best solutions come from looking at a problem through multiple lenses, from architecture to digital systems.
CREATIVITY
I’m a lifelong student, constantly evolving from architecture to UX and beyond. The design world never stops moving, and I do my best to keep up with the tools and trends that make the most impact.
LEARNING
This is the one thing I can’t exactly put on my formal resume, but it’s the most important. I design to create moments of ease and cleverness that genuinely help people.
SMILE
I thrive on the challenge of impacting millions of users. Whether it’s a global foundation or a scaling startup, I love the complexity of designing for a global business scale.
SCALE
It is such an exciting time to be a designer in tech. I take stock of the projects at hand and leverage the most up-to-date technologies to build things that didn't seem possible yesterday.